Article: Understanding Gold Carats: What Do They Mean?

Understanding Gold Carats: What Do They Mean?
Carats (or karats in some regions) measure the purity of gold. Since pure gold (24ct) is too soft for everyday wear, it is often mixed with other metals to create durable alloys. Here’s what different gold carats mean:
24 Carat Gold (24ct or 999 Gold)
- Purity: 99.9% pure gold
- Appearance: Rich yellow with a bright, slightly soft finish
- Durability: The softest and most malleable form of gold
- Best For: Investment purposes and occasional jewellery pieces
- Latelita Recommendation: 24ct gold is rarely used in everyday jewellery, but Latelita’s Gold Plated Collection gives you the look of high-purity gold with added durability.
18 Carat Gold (18ct or 750 Gold)
- Purity: 75% gold, 25% alloy (silver, copper, or palladium)
- Appearance: Rich yellow hue but slightly less intense than 24ct
- Durability: Stronger and more resistant to scratches than pure gold
- Best For: High-end fine jewellery that balances beauty with longevity
- Latelita Recommendation: The 18ct Gold Vermeil Collection offers high-quality gold jewellery that’s perfect for both special occasions and everyday wear.


14 Carat Gold (14ct or 585 Gold)
- Purity: 58.5% gold, 41.5% alloy
- Appearance: Slightly paler than 18ct gold
- Durability: More durable and scratch-resistant, making it ideal for daily wear
- Best For: Affordable fine jewellery with a good balance of gold purity and strength
- Latelita Recommendation: 14ct Gold Rings & Earrings provide durability while maintaining an elegant gold shine.
9 Carat Gold (9ct or 375 Gold)
- Purity: 37.5% gold, 62.5% alloy
- Appearance: Lighter gold colour with a subtle shine
- Durability: Very strong and highly resistant to scratches and wear
- Best For: Everyday jewellery at an affordable price
- Latelita Recommendation: Gold Plated Collections allow you to enjoy the beauty of gold at a more accessible price.
Different Colours of Gold: Which One is Right for You?
Beyond purity, gold jewellery comes in different colours, depending on the metals mixed with the gold.
Yellow Gold: The Classic Choice
- Made From: Gold + copper + silver
- Best For: Those who love traditional, warm-toned jewellery
- Who It Suits: Warm and neutral skin tones
Latelita Must-Haves:
- Gold Clover Necklace: A timeless piece with a touch of elegance.
- Golden Sunburst Earrings: Perfect for both casual and formal wear.
- Evil Eye Gold Bracelet: A modern yet meaningful charm bracelet.


White Gold: Sleek and Modern
- Made From: Gold + palladium + silver or nickel
- Best For: A contemporary, understated look
- Who It Suits: Cool-toned skin and those who prefer silver hues
Latelita Must-Haves:
- White Gold Star Necklace: A delicate yet eye-catching pendant.
- White Gold Moon Bracelet: Elegant and celestial-inspired.
- Diamond-Studded White Gold Earrings: Ideal for a subtle but sophisticated sparkle.
Rose Gold: Romantic and Trendy
- Made From: Gold + copper
- Best For: A modern and feminine aesthetic
- Who It Suits: Warm, cool, and neutral skin tones—very versatile!
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Latelita Must-Haves:
- Rose Gold Lotus Pendant: A soft and delicate floral-inspired piece.
- Rose Gold Infinity Bracelet: A symbol of everlasting love and elegance.
- Gemstone-Set Rose Gold Hoops: Trendy and perfect for everyday glam.
Gold Jewellery for Every Occasion
Gold jewellery is perfect for every setting, whether it’s a casual outing, workwear, or a special event. Here’s how to choose the right pieces for different occasions.
Everyday Wear
- Choose simple, lightweight gold pieces that enhance your look without being overpowering.
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Best Picks:
- Gold Bar Pendant Necklace – A subtle but stylish everyday necklace.
- Small Gold Hoops – Timeless and versatile.
- Gold Stackable Rings – Great for mixing and matching.


Work & Professional Settings
- Opt for classic and minimalistic jewellery that complements your outfit.
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Best Picks:
- Dainty Gold Chain Bracelet – Simple yet elegant.
- White Gold Stud Earrings – Sleek and professional.
- Gold Signet Ring – A power piece with a refined touch.
Evening Glam & Special Occasions
- Statement gold jewellery with gemstones or bold designs works beautifully for weddings, parties, and formal events.
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Best Picks:
- Gold Statement Cuff Bracelet – Adds drama and sophistication.
- Chandelier Gold Earrings with Gemstones – Perfect for making an impression.
- Luxe Gold Cocktail Ring – A stunning piece to elevate any outfit.
Caring for Your Gold Jewellery
To keep your gold jewellery looking its best, follow these care tips:
- Avoid Harsh Chemicals: Perfume, chlorine, and cleaning agents can tarnish your jewellery.
- Store Properly: Keep jewellery in a soft pouch or box to prevent scratches.
- Clean Regularly: Use a mild soap solution and a soft brush to maintain shine.
- Remove Before Activities: Take off gold jewellery before swimming, exercising, or sleeping to avoid damage.
Why Choose Latelita for Your Gold Jewellery?
Latelita Jewellery is known for its exceptional craftsmanship, offering a range of high-quality gold pieces that blend contemporary style with timeless elegance. Their collections feature:
- Premium Materials: 18ct gold vermeil, sterling silver, and ethically sourced gemstones.
- Exquisite Craftsmanship: Designed to last, with intricate detailing and luxurious finishes.
- Versatile Designs: From minimalist everyday pieces to bold statement jewellery.


Final Thoughts: Which Type of Gold is Right for You?
Choosing the right jewellery depends on your personal style, skin tone, and lifestyle. Whether you prefer the warmth of yellow gold, the modern elegance of white gold, or the romantic charm of rose gold, investing in high-quality pieces ensures timeless beauty.
Explore Latelita’s stunning gold jewellery collections and find the perfect piece to complement your style. Whether you’re treating yourself or looking for a meaningful gift, this jewellery is always a classic and treasured choice.