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Privacy Policy


This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:


These are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit [this link](

Log files

These track actions occurring on the Site, collecting data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

Web beacons, tags, and pixels:

These are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.


We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address) and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: [Shopify Privacy Policy]( We also use Google Analytics to understand how our customers use the Site. You can read more about how Google uses your Personal Information here: [Google Privacy Policy]( You can also opt-out of Google Analytics here: [Google Analytics Opt-Out](

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.


Use of Phone Numbers for SMS Marketing:

When you provide your phone number for SMS marketing purposes, we collect and use this information to send you marketing text messages, such as promotional offers and cart reminders, related to Latelita's products and services. These messages may be sent using automated technology, including autodialers.

You may find the further details on of our mobile terms of service on the below link:


Your consent to receive these marketing text messages is entirely voluntary and is not a condition of making a purchase from Latelita.

Message and Data Rates:

Please be aware that standard message and data rates may apply when you receive these messages, depending on your mobile carrier and plan. Message frequency may vary.


You have the right to unsubscribe from our SMS marketing messages at any time. You can do so by replying with "STOP" to any message you receive from us. Alternatively, you can click the unsubscribe link provided in our SMS messages, where available.

Privacy Policy & Terms:

For more information about our data handling practices and terms of service, please refer to our privacy policy and Terms 

We respect your privacy, and your phone number will only be used for SMS marketing purposes as described in this policy.


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at [NAI's Information Page](

You can opt out of targeted advertising by:

[Facebook Ad Settings](
[Google Ad Settings](
[Bing Ad Personalization](

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: [About Ads Opt-Out](


In order to offer you Klarna’s payment options, we will share certain aspects of your personal information, such as contact and order details, with Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

For more information on Klarna, please refer to their [General Information]( and [Privacy Policy](


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident, please note that we are processing your information to fulfill contracts we might have with you (for example, if you make an order through the Site) or otherwise to pursue our legitimate business interests listed above. Also, your information may be transferred outside of Europe, including to Canada and the United States.


When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.